Bruce Lawrence Named NALF “Promoter of the Year”

NALF Executive Director Mark Anderson (far left) and NALF President Austin Hager far right) awards Bruce and Paula Lawrence, grandson Colt, daughter Amber and son-in-law Jonny Parkinson. 

Bruce Lawrence of Lawrence Family Limousin, Anton, Texas, was named The North American Limousin Foundation (NALF) Promoter of the Year at the Annual Award Ceremony and Genetics On Ice Benefit Auction January 6, 2025 held in conjunction with the Cattlemen’s Congress in Oklahoma City, Oklahoma. 

Like many successful seedstock producers, the roots of the Lawrence family’s success are firmly planted in the commercial cattle industry. Their journey with Limousin cattle began in 1988 when they purchased a Limousin heifer calf from Stewman Ranches—a past NALF President—for their son, Paul. This heifer was acquired using scramble certificates Paul earned at two Texas majors.

Through their children’s involvement with Limousin show heifers, Bruce and Paula developed a deep appreciation not only for Limousin cattle but also for the community of Limousin breeders and enthusiasts. When the time came to diversify and expand their operation in 1993, they naturally chose Limousin seedstock as the foundation for their growth.

Bruce, the family patriarch, has been a tireless leader within the industry, serving in various capacities. He held the role of President for two years with the Texas Limousin Association and served many more years on its board. At the national level, Bruce contributed as a multi-term NALF board member, including two years as its President. His dedication has left a lasting impact on the Limousin breed and its advocates.

The Lawrence family’s dedication extends beyond Bruce. Their daughter, Amber, served two terms on the Texas Junior Limousin Association (TJLA) Board of Directors, including one year as President. Amber also served two terms on the NALJA Board of Directors, peaking in a term as President. Today, Bruce and Paula take great pride in the legacy their grandson Tucker left through his active involvement with the breed from a young age. Their youngest grandson, Colt, is maturing into a leader in the breed as well.

Bruce and Paula’s son, Lee Roy, also exemplified leadership within the Limousin community, serving two terms on the TJLA Board of Directors, including one year as President. Together, the Lawrence family has created a multi-generational tradition of involvement and excellence within the Limousin breed.

Currently, Lawrence Family Limousin manages an impressive operation, including 115 head enrolled in the LIMS program and a 200-head commercial herd utilized in an aggressive embryo transplant program. Their diversified farming operation also includes cotton, corn, wheat, native grass and a thriving custom baling business.

Bruce and Paula recently celebrated more than 40 years of marriage. Their daughter, Amber, and her family have returned to the family farm after 15 years as a 4-H Extension Agent, further strengthening the next generation’s involvement in the operation. Bruce and Paula’s excitement for the future is palpable as they witness the legacy they have built being embraced and carried forward by their family.

Congratulations, Bruce and family!