Riding Shotgun

Riding Shotgun Caption

As we travel the highways and by-ways of the Limousin family and breed, we often cuss and discuss the cattle business, sports, politics, great cheeseburgers and most of the time, the promotion and marketing of Limousin cattle.

Through “Riding Shotgun,” we invite you to join us in the right-hand seat, so that we can let you in on what we find to be our marketing pet peeves, shortcuts and some of the favorite habits of top-flight professional producers. Grab a cup of coffee and take the ‘shotgun seat’ — we are pleased to have you riding along.

  • Riding Shotgun – A Long Term View

    It is indeed an interesting time to be in animal agriculture—600-pound steers are bringing close to $3.00 a pound, our product is in demand by consumers everywhere and in my opinion, the Limousin breed has put together a genetic profile that will continue to make the breed a viable option for co...

  • Riding Shotgun – Planning For The Future

    As spring starts breaking around the country and many areas recover from a tough winter, we see light at the end of the tunnel. In the agricultural business it’s easy to just hit the repeat button and do what we have done in the past—plant the crop, breed the cows and work on the hay crop fo...

  • Riding Shotgun – Great Bull Sellers

    Ever since we started traveling, one of the things that intrigued me the most is why some programs sell bulls successfully, and why some fumble the whole project. After analyzing programs that succeed at building and maintaining a bull market, while others seem to struggle, we would like to put ...

  • Riding Shotgun – Paradigm Shift

    Webster defines a “paradigm shift” as a fundamental change in approach or underlying assumptions. I think it is time we consider a paradigm shift in marketing and promotion of purebred seedstock. When I started this journey we took pictures with film, sent ads by FedEx and mailed catalogs to eve...

  • Riding Shotgun – Once Upon A Time

    In January of 1977, myself and college friends, Jay Purchase and Mike Shrewsbury, borrowed Shrew’s parent’s car and headed to Denver for the National Western Stock Show. I know the climate has changed, but we encountered the same weather we have today as we found ourselves in a blizzard out...

  • Riding Shotgun – Who’s Leading Your Herd

    As the days get longer and catalogs start showing up online and in the mailbox, it’s time to consider the question that should be on your mind everyday and all the time—do I need a new herd bull? As I listen to my favorite sports shows, they talk about new coaches, new quarterbacks and who i...

  • Riding Shotgun – 10 Rules

    It’s that time of year when many of us look back on our faulty exercise routines, cluttered desks, stuffed closets and spend time further procrastinating with the traditional New Year’s Resolutions. In the spirit of the season, we spent some time coming up with a list of Riding Shotgun marke...

  • Riding Shotgun – The Supremes

    We would like to take this space to congratulate all of the “Supremes”. If you have been watching L365 and social media, it is obvious the Limousin Show Heifer is making quite a mark around the countryside. At State Fairs and Jackpots everywhere, the Limousin female has made her way to the top o...

  • Riding Shotgun – Random Thoughts

    As I sit here and ruminate the day before Thanksgiving and look back at 2020, it’s easy to ask “What in the world do we have to be thankful for?” Believe it or not there are lots of things. No matter which side of the argument you are on, be thankful you have the right to argue. You have t...

  • Riding Shotgun – A Cattleman Retires

    Years ago, in 1976, I took a job preparing cattle for sale and show during my Christmas vacation from the University of Missouri. While working my skinny little rear off, I had the great opportunity to add to my salary with a New Years Eve poker game with the neighbors and of course my employer and ...